Priceless Marketing Tips

TIP #1

This tip can greatly  increase your sales by getting your visitors to BUY NOW. Simply, it adds a date to any text on your page that you can use to place a deadline for purchase. A deadline has been proven in many cases to double the response rate. Most purchases are made on impulse, so a deadline date for the special just helps increase profits. Here is an example. This special offer expires the date the visitor is on your website. Just use a javascript so the date changes every day

TIP #2

Everyone is trying to get higher rankings in the search engines. Here's a way you can easily increase your keyword density. It is a tactic often overlooked by many.

Turn your images into keywords:  The search engines do not index images. They are useless in helping you get a higher ranking. But there is a way to make them work for you and actually turn them into keywords. You can do this by use of the 'alt' tag. every image on your page should have an 'alt' tag. You have probably seen the results of alt tags on many websites when you move your mouse over an image and you see some text pop-up describing the image, it may just be the name of the image. Using your keywords in the 'alt' tag is another accepted way to get your keywords into the body of the page. At the time of this writing only Altavista and Lycos index every word on your page including the 'alt' tags. The others simply ignore the tag.

Here is how an alt tag should look: <IMG SRC="my image.gif" Alt="make money, business opportunity, cashflow, online marketing, make more money" height=100 width=500> In many cases this can help improve your search engine ranking, so by all means, take advantage of this technique.

TIP #3

Here's another great tip to improve your search engine rankings. This is an extension of tip #2.

Invisible pixels: Very few people realize how images are treated by the major search engines. Very few people make use of this technique. The first thing you need to do is create an image so small that it is unable to be seen by anyone. I'm talking about 1 pixel by 1 pixel. Make this single pixel image white or whatever the background color of your page.

Now, remember, the search engines don't see images, but they do see the 'alt' tags in the images. This is a chance to get a lot of your important keyword info into the page through the 'alt' tags. The benefit is that no one will see the images, and the only thing the search engines will see is the text in your 'alt' tags. I wouldn't recommending using too many of these 1 pixel images but placing a few on your page is a perfectly acceptable way to get more keywords onto your page.

TIP #4

Here is a great tip that can help you avoid a very common mistake made by many inexperienced web site designers. This can make a big difference in how professional your site is perceived.

A common mistake made by many when using background images, especially those backgrounds with a colored left spine is that you are often only viewing the page in the screen resolution to which your monitor is set.  I've seen page after page where there is a blue spine down the left side, with the center of the page having black text on a white background. The problem arises when you are looking at your page in a screen resolution of only 800x600 which is the most common screen resolution used today. While it is the most common, if you are using a 17" monitor, you should be using 1024x768 screen res, and on a 19" monitor you should be using 1280x1024 screen res. These are the screen res's people with larger monitors use on a day to day basis.

If your background image is only 800 pixels wide, it may look great on your screen, but what you don't see is that the blue spine on the left side will start repeating at pixel 801. On a larger monitor, people see the blue spine about 75% of the way across the screen and your black text is now running through that part of the blue spine making your text unreadable. This primarily occurs on web sites that are using variable width design. In other words the text spacing resizes depending on the resolution of your screen. On websites designed using fixed width tables, this becomes less of an issue. It is very important you check your page in many different screen resolutions.

More tips will be posted throughout website for your benefit.

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